What the hell is UX Strategy and why it's crucial!
Several UX strategy techniques will be demonstrated that you can use for crafting consumer products regardless of your work environment. It will start with a primer covering topics such as competitive analysis, validated user research, disruptive mental models, and why your product must deliver superior value through a “killer” user experience. The business case of Airbnb will be deconstructed so you can see how they started (by running experiments), ambitiously scaled (with growth hacking techniques), and monetized their value proposition (with an innovative business model).Rate the talk
Jaime Levy is an author, college professor and User Experience consultant based in Los Angeles, California. Her book "UX Strategy: How to Devise Innovative Digital Products that People Want" was just published by O'Reilly Media. Jaime heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She also teaches a graduate level UX design and strategy course in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on Wikipedia and LinkedIn. And her book is available on Amazon!